Dumb Ways to Die [An Australian PSA by Tangerine Kitty]

Possibly the best PSA ever!

One of the most successful ways to catch people's attention

Dumb ways to die

A community Message from Victoria's Metro trains has gone viral on the internet

A catchy Melbourne Metro Trains transport safety ad has become an unlikely internet smash despite, or perhaps because of, its gruesome subject matter. 

Only a week after being quietly uploaded onto YouTube, a beautifully animated advertisement has become one of the most shared videos of the week globally, topping the charts on the user generated community Reddit.

Check it! :D

 

Dumb Ways to Die

Deadly sounds: Dumb Ways to Die, superb safety video from Melbourne Metro Source: Supplied

Over the weekend the video has clocked up 4.7m views, meaning it has been seen by more people than live in Melbourne.
Featuring a variety of cute characters killing themselves in increasingly idiotic ways the video is designed to demonstrate the danger and stupidity of messing around on platforms, tracks and level crossings.

Dumb Ways to Die

Deadly sounds: Dumb Ways to Die, superb safety video from Melbourne Metro Source: Supplied

Performed by Cat Empire keyboards player Ollie McGill, the song's catchy chorus "dumb ways to die" is the most catching hook since Gangnam Style.

Dumb Ways to Die

Deadly sounds: Dumb Ways to Die, superb safety video from Melbourne Metro Source: Supplied

"Set fire to your hair, poke a stick at a grizzly bear... Dumb ways to die ... dumb ways to die.''

Dumb Ways to Die

Deadly sounds: Dumb Ways to Die, superb safety video from Melbourne Metro Source: Supplied

Thanks for watching, please comment :)